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The tech giant hasn't officially announced the date, but based on previous years we know the big shopping event will be held in mid-July. Prime Day first launched four years ago and has grown into the biggest shopping day of the year with last year's even surpassing Cyber Monday and Black Friday with 89 million visitors logging on to the site with million products purchased during the sale event. It didn't just increase in terms of territories or numbers, but the sale itself lasted longer too.

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Where 's Prime Day ran for only one day well, 30 hours , ran for a day and a half 36 hours. We expect this year's sale to last even longer, so Prime members will have even more time snag the hottest deals of the year. Read on to learn what we can expect for this year's Prime Day and everything we've learned from the big sale last year. Even though Amazon hasn't announced the exact date of the big day, we can take a pretty good guess based on previous years.

Thanks to the World Cup, Prime Day started later in the month last year. We predict this year they'll stick to last year's event date and start Prime Day on Monday, July The big question is whether the sale will be extended beyond past years. Each year the sale has been lengthened so we're placing bets that Amazon Prime Day could be a record hour event. Thanks to some snooping from the Real Homes team , we might unofficially already know the date. Even though Prime Day is still a over a month away, that doesn't mean you can't find stellar deals now from the tech giant.

We've scoured Amazon's site to find the best discounts that you can take advantage of today. We'll be updating this page regularly, so check back to shop the best deals up until the big shopping day. That's the best price we're seeing right now for the latest model AirPods that come with a wireless charging case. View Deal. The Echo Show 5 allows you to manage your smart home devices, like the Ring Pro, on the interactive display or using your voice. The waterproof smartwatch features GPS technology and offers heart rate monitoring.

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The Cloud Cam provides two-way audio and night vision will notify you when motion is detected. This is the best price we've seen for the 9. The Bluetooth portable speaker is waterproof and provides up to 12 hours of playtime. The pressure cooker combines nine kitchen appliances in one and works with Amazon Alexa. The sensors will even alert Roomba to work harder on concentrated areas of dirt. Prime members around the world purchased more than million products during the last Prime Day event. The top-selling items from last year's Prime Day included a mixture of home goods, electronics, and Amazon devices.

In fact, it was the biggest event ever for Amazon devices with the Fire TV Stick and Echo Dot leading the pack of best-selling items worldwide.

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To participate in the big shopping event, you must be an Amazon Prime Member. Your membership will not only let you partake in Prime Day, but you'll also have access to Amazon Prime movies, books, music, photos, and more.

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You can sign up here for a day trial and cancel at any time. All you need is an Amazon account with a valid credit card tied to the account. Once you sign up for your free trial, you'll have access to all the Prime benefits, receive free two-day shipping and partake in the biggest shopping event of the year. Every year more and more retailers are trying to compete with the tech giant by participating in their own version of Prime Day. You'll find discounts on clothing, tech, home goods and more from a variety of online and local retailers.

Last year Walmart joined in on Prime Day by offering free two-day shipping without membership fees and free same-day pickup on qualifying items. The issue is of crucial importance for the government, given that national elections are due by May and traders are a core voter base for the ruling Bharatiya Janata Party.

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  5. The move to ban exclusive deals for products also hurts top online retailers such as Flipkart and Amazon. Flipkart, for instance, has exclusive partnerships with top smartphone brands such as Xiaomi and Oppo. E-commerce companies have to go back to the drawing board and see if their business models comply with the new requirements that are effective prospectively from 1 February, said Anil Talreja, partner, Deloitte India.

    In the marketplace model, the e-commerce entity should be neutral to all vendors," said the official, who spoke on condition of anonymity. Another official said the government would address queries related to the new norms either on Thursday or Friday. The announcement of the policy evoked massive protests from executives of top e-commerce companies, who warned of a swift pushback. Executives from both companies also claimed they were not consulted before the policy was issued by the government and that there had been no dialogue with commerce and industry minister Suresh Prabhu on this matter.

    The way this new policy has been crafted shows a complete lack of understanding of the retail landscape in India and how it functions. We were not even consulted before this was issued," said a top executive at Amazon, who requested anonymity. Flipkart did not immediately respond to a request for comment.

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    Most large e-commerce firms previously exploited loopholes in existing FDI rules and created complex structures to get around the norms. In other instances, large sellers formed multiple entities, which sold their products separately on online marketplaces. Marketplaces are meant for genuine, independent sellers, many of whom are MSMEs.